ASMI Jewellery India Ltd

Established: 2002.     Franchise Started: 2007
Outlets: Company Owned (1000), Franchise (12)
Investment: 1 Crore and above

“Asmi Diamond Jewellery was originally introduced by the Diamond Trading Corporation (DTC) in the year 2002 & was subsequently handed over to Gitanjali Group. Asmi the fasted growing brand of the Gitanjali Group offers jewellery that has a contemporary delicate and feminine look that is distinctly evocative of strength & grace. Asmi in Sanskrit means “I AM” stands for the woman with a distinct identity.

Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses. Asmi caters to the women of substance & satisfies her mind for reward recognition; evolving continuously to suite her style & personality. The brand aims to fulfill every woman’s innate need for self expression while lauding her inner fire. It also commemorates a woman’s success and inspires her to achieve higher goals.

ASMI is the first jewellery brand to address the needs of modern Indian woman. Asserting her identity, making her own destiny, rewarding her own toils & therefore buying her own jewellery & not waiting to be gifted.

Asmi collections depict the various stages of a women’s life.

SIDDHI: The Graduation Collection
YUKTA: The Corporate Collection
AANCHAL: The Wedding Collection
ANANTYA: The Pinnacle Collection

In brief Asmi is for the woman of spirit”.

Supporting brands:
ALDER & ROTH: Attractive, Contemporary & Spiritual Artifacts.
G DIVAS: Light weight Jewellery studded with diamonds, pearls & colored stones. Everyday wear, mix of fusion & western design.
SAGAEE: Diamond Engagement Ring & Couple band
MENZ: Jewellery for men.

Expected Investment for Franchise:	1 Crore and above
Investments Includes:	Franchise Fee   Rs.3.0 lacs to 10.0 lacs   Equipments   LCD, CCTV, Safe   Furniture and Fixtures   Rs.1800/- to Rs.2000/- per sq.ft   Advertising / Marketing   Launch ADVT & Promotional Material
Capital Investment required:	Rs.1.5 crs and above
Expected Payback Period:	2 to 3 years
Expected ROI:	25 % to 30%
Any other Investment needed:

Expected Investment for Franchise:
Franchise Fee:
Investments Includes:	Furniture and Fixtures     Advertising / Marketing
Capital Investment required:

Franchise Training Program:	Training Program available for the franchisee   Software/Hardware Support included in the Franchise Fees
Franchise Training Venue:	Franchise Site
Franchise available in Regions:	Central   Southern   Northern   Eastern   Western
Area/Site Preference:	02
Minimum Floor Area needed:	400 to 900
Term of Franchise Agreement:	3
	Franchise Agreement is renewable
Other Important Points	Minimum Guarantee given     Facility provided   LCD, CCTV, Safe   Master Franchise Available    Site Select Help given