Chetan Dhowan

Established: 2009.     Franchise Started: 2009
Outlets: Company Owned (10), Franchise (13)
Investment: 20,00,001 - 30,00,000

Adora, in Spanish, means glory. To us, it simply means ‘adornment’ – adornment of every moment, occasion and phase of life, through all its ups and downs. Adora diamond jewellery is themed on love…. and celebration of life.

Adora was launched in July 2003 by Mumbai-based Concept Jewellery (India) Pvt. Ltd. Concept is part of M. Suresh Group, diamantaires since 1968, and a sightholder with Diamond Trading Company (DTC).

Adora was conceived – and is now established – as an accessible brand, both affordable and high-end, that rises above the concept of jewellery and approaches the bigger concept of lifestyle expression. In other words, Adora was conceived and launched as a brand with a high aspirational value backed by the highest degree of customer trust.

Adora has been trusted by Lata Mangeshkar, a living legend in vocal music, to craft her diamond jewellery creation, Swaranjali, and reach it out to connoisseurs of jewellery and her millions of admirers.

Adora was launched with only seven retail outlets in Mumbai. Today, the brand’s retail network comprises about 65 outlets in 35 cities all over India – and the network is still expanding. This rate of growth has earned Adora the distinction of being the fastest growing jewellery brand in India.

Adora has also ventured into the international marketplace, starting with Dubai to be followed by Malaysia and Singapore. In Dubai, Adora is retailed through ‘Crossover Bollywood Se (CBS)’, the style lounge conceived by movie star Suniel Shetty. CBS retails designer clothing and fashion accessories created by top designers in ‘Bollywood’ (nickname for the Hindi film industry), and Adora is the exclusive jewellery outlet there. The CBS lounge in Dubai is the first of a chain of 10 such stores to be located in different cities in India and around the world.

Expected Investment for Franchise:	20,00,001 - 30,00,000
Investments Includes:	Franchise Fee     Equipments     Furniture and Fixtures     Advertising / Marketing
Capital Investment required:	Fifty Lacs to One Crore
Expected Payback Period:	1.50
Expected ROI:	57%
Any other Investment needed:

Expected Investment for Franchise:
Franchise Fee:
Investments Includes:	Furniture and Fixtures     Advertising / Marketing
Capital Investment required:

Franchise Training Program:	Training Program available for the franchisee   Software/Hardware Support included in the Franchise Fees
Franchise Training Venue:	Franchise Site
Franchise available in Regions:	Central   Southern   Northern   Eastern   Western
Area/Site Preference:	Commercial,Mall / Super Market
Minimum Floor Area needed:	750
Term of Franchise Agreement:	3 years
	Franchise Agreement is renewable
Other Important Points	Minimum Guarantee given     Facility provided     Master Franchise Available    Site Select Help given