| Organisation : |
Sports and Leisure Apparel Limited |
| Brand
: |
LACOSTE |
| Category
: |
Retail Franchises |
| Franchisee
Material Availability : |
No |
| Profile : |
The origins of the Lacoste brand date back to 1927. A young Frenchman named Rene Lacoste was anxiously awaiting the start of a key Davis Cup match at the Roland Garros Tennis Stadium in Paris, on which the progress of the French team would depend. France went on to not only win that match, but the Davis Cup too. At the end of the grueling series, the journalists nicknamed him Lacoste the “Crocodile” - and thus was born a legend.
Rene Lacoste started a company to manufacture them. So proud was he of the quality of his Polo shirt, that he gave it his personal trademark - the crocodile logo.
Today after 75 years of the brands existence, this EURO 1.5 billion brand is a true luxury brand having its presence across 8 lifestyle categories in 110 countries with 960 lacoste boutiques and corners.
The Lacoste brand has evolved from a “Polo” brand to a complete lifestyle brand. It has become a cult brand for many! Originally used only for sports, it has now become one of the most s |
| Business
Started : |
1993 |
| Franchisee
Started : |
1993 |
| Total
Company Outlets : |
24 |
| Total
Franchisee Outlets : |
7 |
| Expected Investment |
| Single Unit
: |
30,00,001 - 50,00,000 |
| Franchise
Fee : |
Not Specified |
| Equipments
: |
|
| Furniture
and Fixtures : |
Rs 2000 PSFT |
| Advertising
/ Marketing : |
Not Specified |
| Required
Capital Investment : |
|
| The
expected payback period for the franchise : |
|
| The
expected return on investment to the franchisee? : |
|
| Required
floor area(in square feet) : |
1000 - 1500 Carpet sq.ft. |
| Do you help
franchisee for the site selection : |
Yes |
| Do you have
a training program for the franchisee : |
No |
| Term of
franchisee agreement : |
9 Years |
|
|
