Franchise Market 2014

India Franchise Blog,Franchise In India,India’s massive consumption boom coupled with the rising disposable income of Indian households is being driving factor towards growth for franchise market.

This report: Franchise Market in India 2014 outlines how the entrepreneurial appetite has streamlined itself into the franchising concept in the country. The report presents a detailed overview of the prevalent market conditions and outlines the scope of the market, citing the market drivers as well as the challenges that thwart the market.

Market Overview

Franchising is defined as a proposition wherein an entrepreneur replicates a brand’s business model in exchange of a fee and a share of the revenue, providing both safety of an established brand and independence of running a venture by oneself. Foreign companies have realized the potential of this business model and consider it as the most viable option while making a foray into the Indian market. Given the potential and the success rates of this operational model even established businessmen are attaching more weightage to this proposition, for their successors whenever they think of entrepreneurial ventures.

Franchise in India is growing at an impressive rate riding on the consumption boom wherein greater demand for products in India is getting translated into greater demand for franchises. An entrepreneur in the Indian market, today has the option to choose from over 4000 franchising opportunities in India, which in addition to international franchises, is simultaneously sowing the seeds of growth for domestic franchises. Though education & training still leads in percentage proportion of share in the total franchising business in India, other sectors like food and beverage, retail follow close in heels with health and wellness being another emerging sector opting for the franchisee model. The Indian franchisee market does not have a specific set of rules or regulations governing the sector, but it does have the presence of associations that channelize processes for such set-ups – trend that both acts as an opportunity and challenge in the Indian market.



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