Ethnic wear brand soch plans to go international | Franchise Mart

Ethnic wear brand soch plans to go international

soch

soch

Breaking News India,Franchise News India, Ethnic wear brand soch plans to go international,In an age where brick-and-mortar retailers are wrestling with issues of creating lasting value and relevance, there are some homegrown retailers who are aiming for a pan India presence by offering the best to their customers.

One such regional retailer is Soch. From a humble start in 2003, when MD & CEO Manohar Chatlani’s family business of multi-brand clothing retail had just five stores in its repertoire, the brand is today 100-store strong.

Today, Soch has established itself across India as a key player in women’s retail with more than 100 stores, and now has plans to expand into the South East Asian markets. The brand plans to open their first international outlet by end of FY 2018.

Soch owes its growing presence to Chatlani’s continuous efforts to understand and decode the ever-changing consumer’s behaviour and needs. Today, astute business decisions and a sharp understanding of the consumer have led to Soch reaping rich rewards.

In an interview with IMAGES Retail Bureau, Manohar Chatlani talks about Brand Soch, his stringent quality control methods and business strategies that have helped the brand grow at a national scale.

Soch is a very young brand. We opened our first store in 2005, second in 2008, and the third in 2009. From 2009 to 2017 we have opened 99 stores. We now have 102 stores in total and plan on opening another 40 stores by the end of 2018.



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