Real estate development company Mahagun India (P) Ltd has roped in Bollywood superstar Shahrukh Khan for the endorsement purpose. The Delhi-based company has also brought up the new logo for its new corporate as identity. The decision to rope in SRK was based on the similarity of the company’s ideology.

“Great names are built with consistent performances, and Shahrukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag – ‘A name that performs’,” said Dhiraj Jain, Director, Mahagun.

Shahrukh, who is busy with the promotion of his forthcoming Diwali release Jab Tak Hai Jaan, appears in a print ad for the company, wearing black. Check him out.