NautiNati an exclusive online store for kids’ clothing, is now eyeing the franchise route for further retail expansion across India. For taking the brand’s franchise, a prospective franchisee is required to invest a minimum of Rs 5 lakh for interiors and Rs 5 lakh as security deposit for the stock. For opening stores in high street, the area would range between 300 and 500 sq. ft. while for malls, it starts from 500 to 700 sq. ft.

Commenting on the initiative, Shipra Kain, Marketing Manager, Nautinati, said: “We are targeting cooler cities like Shimla, Mussoorie, Ooty, Darjeeling and Nainital. We shall be tapping regions in South too. NautiNati offers stylish clothing for boys and girls. We also have an adorable range of newborn baby clothes that are naturally soft and child-friendly. Our designers understand the pulse of the fashion industry, taking inspirations from the European markets in making highly creative styles. Our unique designs reflect the latest international trends, and combine nice fits with high quality materials.”

NautiNati is a premier children’s wear brand for both boys (2-8 years) and girls (0-8 years). It was launched in the year 2009 under the parent company Omega Designs. Omega has been a pioneer in children’s apparel in the global arena, providing full range designing and sourcing solutions for some of the leading brands across the world such as Macy’s, Next, Zara Kids, Bloomindales, Saks Inc. Besides having presence in many multi-brand stores, NautiNati also has exclusive stores in Noida, Bangalore and Surat.