![\"Bisleri\"](\"http:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2016\/12\/Bisleri.gif\")
<\/a>Bisleri<\/p><\/div>Breaking News India<\/a><\/strong>,Franchise News India<\/a><\/strong>,Indias Bisleri plans to expand at least three countries by 2020,The company plans to have a presence in at least three countries in the region by 2020,India<\/a><\/strong>\u2019s top mineral water brand Bisleri \u2013 recently launched in the UAE \u2013 plans to expand into the region over the coming years.<\/p>\n \u201cThe regional strategy is to target countries with a strong Indian footprint,\u201d said Amitabh Bose, founder and CEO of Bisleri\u2019s franchise <\/a><\/strong>partner for the UAE, Korus. \u201cOur priority is countries such as Oman and Bahrain.\u201d<\/p>\n Against a backdrop of economic uncertainty across the Gulf, compounded by Donald Trump\u2019s surprise victory in the US presidential elections, Bisleri <\/a><\/strong>will bank on its strong brand heritage as it expands throughout the GCC.<\/p>\n The company plans to have a presence in at least three countries in the region by 2020, with its growth reliant on expanding its partner network and team.<\/p>\n \u201cWe are very confident of the UAE\u2019s ability to rebound back from minor hiccups,\u201d said Bose.<\/p>\n \u201cInterestingly, since the US election, there have been talks of increased investments in the UAE by a segment of the US population. So if anything we are expecting better than planned results.\u201d<\/p>\n However, the firm has stated it will be mindful of its expansion <\/a><\/strong>strategies and move forward in a planned manner to ensure that stocks are available and service remains uncompromised.The only challenge the company foresees is in distribution, says Bose.<\/p>\n \u201cWe need to ensure that we get the game right on distribution<\/a><\/strong>. Our experiences from operating in complicated markets like India are being taken on board to ensure smooth operation here,\u201d he said.<\/p>\n At present the firm distributes its product in over 1,000 stores with plans to expand its presence to 4,500 stores by the end of 2017. It caters to the mid-market segment with its products of 1.5 litre and 500ml of bottled water.<\/p>\n Looking forward it will diversify into the smaller segment of 200ml and 330ml and then large segment of 5 litre and 5 gallons eventually.<\/p>\n The company believes the industry to be robust at an estimated Dhs2bn and growing at 10 per cent each year. Over the coming years Bisleri <\/a><\/strong>is looking to gain 5 per cent of this market share.<\/p>\n \u201cWater is an evolved category growing at 10 per cent and with 100 per cent penetration. It is a growth driven by consumption increase per head and population growth,\u201d estimated Bose. 1. YuuZoo enters franchise in India with new Licence deal<\/a><\/p>\n 2. Adidas plans to open own stores in india<\/a><\/p>\n 3. Beauty brand Revlon looking for 100 franchise outlet by 2017<\/a><\/p>\n 4. Barista coffee plans to open 500 outlets through franchise model<\/a><\/p>\n 5. Patanjali may set up food processing unit in Telangana<\/a>
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