![\"revlon\"](\"http:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2016\/11\/revlon.gif\")
<\/a>revlon<\/p><\/div>Breaking News India<\/a><\/strong>,Franchise News India<\/a><\/strong>,Revlon<\/a><\/strong> to open 100 exclusive outlets by end of next year,Colour cosmetics and personal care brand Revlon India plans to have 100 exclusive outlets by the end of next year and is targeting 20 per cent of its total revenue from this channel.<\/p>\n \u201cThe new channel that we entered in the last two years is exclusive stores. It is doing very well for us. In the initial years, we were trying to figure out the financial feasibility model but more or less now it is settled for us,\u201d Director \u2013 Sales and Marketing, Revlon India<\/a><\/strong>, Rajiv Kumar Bobal was quoted by PTI as saying.<\/p>\n \u201cWe have 27 outlets till date and this year we would like to end with 30-35 stores\u2026. We would like to reach 100 by end of 2017,\u201d he was further quoted by PTI as saying.<\/p>\n The cosmetics company expects the exclusive stores to contribute to at least 20 per cent of its sales by next year.<\/p>\n \u201cAs of now the contribution is very insignificant because we have just 27 exclusive stores but we would like the exclusive outlets to contribute 20 per cent. It should happen around 2017-end when we have about 100 stores,\u201d he was quoted by PTI as saying.<\/p>\n Bobal added that the stores would be across formats, including kiosks, and would be a mix of company-owned and franchise<\/a><\/strong>-operated outlets.At present, 25 to 30 per cent of its exclusive stores are company owned and the ratio might change when it opens its 100th store.<\/p>\n The company invests 5-10 per cent of its revenues on marketing activities and has allocated a higher share for digital marketing<\/a><\/strong>.<\/p>\n \u201cDigital is something we are really focusing on. Digital percentage is very very high, around 30-40 per cent,\u201d he was quoted by PTI as saying. 1. Barista coffee plans to open 500 outlets through franchise model<\/a><\/p>\n 2. Patanjali may set up food processing unit in Telangana<\/a><\/p>\n 3. Italys menswear brand Cadini opens franchise stores in Pune<\/a><\/p>\n 4. SRL Diagnostics steps up for global expansion<\/a><\/p>\n 5. Yellow Tie Hospitality Management to launch 5 restaurants in india<\/a>
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