{"id":4181,"date":"2015-09-14T10:22:22","date_gmt":"2015-09-14T10:22:22","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=4181"},"modified":"2015-09-14T11:52:42","modified_gmt":"2015-09-14T11:52:42","slug":"tea-trails-targets-250-franchise-stores-2018","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/tea-trails-targets-250-franchise-stores-2018\/","title":{"rendered":"Tea Trails targets 250 franchise stores by 2018"},"content":{"rendered":"
\"TeaTrail\"<\/a>

TeaTrail<\/p><\/div>\n

Franchise News India<\/a><\/strong>, Franchise News<\/a><\/strong>,MUMBAI,Tea Trails<\/strong>, a chain of tea cafes in Mumbai, has raised $1 million (about Rs 6.6 crore) in its first round of funding from a group of HNIs led by Anil Matai, former CEO of pharmaceuticals business of Novartis IndiaBSE 0.44 %, Vikram Tandon, regional head, Middle East at Back Office Associates, and Shyam Sundar R, partner at Dubai-based CPM Consulting.<\/p>\n

“The large part of the expansion<\/a><\/strong> strategy is based on franchise<\/a><\/strong> network development. This business model is asset-light with high ROI,” said Uday Mathur, co-founder, Tea Trails India<\/a><\/strong>. Launched in November 2013, the cafe chain plans to use the funds for its growth and expansion in focus markets even as it plans to open 250 outlets by 2018.<\/p>\n

“Of this, 80% of the outlets will be through franchise<\/a><\/strong> and 20% will be company-owned. So, we are negotiating master franchise contracts in different regions like the NCR, Maharashtra, Pune<\/a><\/strong>, Andhra Pradesh and Karnataka,” he said.<\/p>\n

Mathur started Tea Trails after exiting his stake in the EuroKids International<\/a><\/strong>, a pre-school<\/a><\/strong> chain.<\/p>\n

Tea Trails currently operates eight outlets in Mumbai. The startup plans to open 45 outlets across the country this year with initial focus on markets such as Mumbai<\/a><\/strong>, Pune, Bengaluru<\/a><\/strong>, Hyderabad, Vishakhapatnam, Delhi<\/a><\/strong> NCR and Ahmedabad. According to Mathur, each outlet takes an investment of about Rs 40 lakh.<\/p>\n

Mathur said the company is targeting malls, commercial spaces and high streets to open its outlets. “We are also looking at smaller kiosk formats to be opened in food courts.”<\/p>\n

Tea Trails also proposes to merchandise select blends of their teas that would be available at premium retail store<\/a><\/strong>s and niche online portals across India, besides retailing them at the existing Tea Trails outlets. The cafe chain currently offers about 80 varieties of teas in its outlets.<\/p>\n

“India is the second largest tea consuming market in the world, but the Tea Cafe market is practically non- existent. So, we plan to cater to this latent demand and be the category creator,” Mathur explained.
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