{"id":414,"date":"2010-07-01T00:00:00","date_gmt":"2010-07-01T00:00:00","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=414"},"modified":"2012-07-21T06:59:58","modified_gmt":"2012-07-21T06:59:58","slug":"itc-launched-vivel-active-fair","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/itc-launched-vivel-active-fair\/","title":{"rendered":"ITC launched Vivel Active Fair"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2010\/07\/ITC.jpg\" alt=\"\" title=\"ITC\" width=\"225\" height=\"203\" class=\"alignleft size-full wp-image-724\" \/>ITC has expanded its personal care brand, Vivel. It has added to its kitty a new fairness cream called Vivel Active Fair. The brand thus straddles soaps, shampoos and now creams.<\/p>\n<p>&#8220;We wanted to explore newer categories to augment our product portfolio,&#8221; says Sandeep Kaul, the chief executive of ITC&#8217;s personal care business. &#8220;The fairness cream segment with a market size of approximately Rs 1,700-crore and estimated annual growth between 13 per cent and 15 per cent presents a huge opportunity for brands in the personal care business.&#8221;<\/p>\n<p>Kaul says that Vivel Active Fair will be positioned as a product for the &#8220;Indian consumers.&#8221; According to him, ITC has undertaken intensive research &#038; development efforts over the last three years to create a unique value proposition. Vivel Active Fair, according to him, is a superior fairness cream in which fairness ingredients have been locked in to deliver faster and longer-lasting fairness within seven days.<\/p>\n<p>&#8220;We are confident that the product will do well as it has been designed involving intensive R&#038;D efforts,&#8221; he adds.<\/p>\n<iframe src='http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.franchisemart.in%2Ffranchise%2Fitc-launched-vivel-active-fair%2F&amp;layout=button_count&amp;show_faces=true&amp;width=280&amp;action=recommend&amp;colorscheme=light&amp;height=30' scrolling='no' frameborder='0' style='border:none; overflow:hidden; height:30px' allowTransparency='true'><\/iframe>","protected":false},"excerpt":{"rendered":"<p>ITC has expanded its personal care brand, Vivel with a new fairness cream called Vivel Active Fair.<\/p>\n<iframe src='http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.franchisemart.in%2Ffranchise%2Fitc-launched-vivel-active-fair%2F&amp;layout=button_count&amp;show_faces=true&amp;width=280&amp;action=recommend&amp;colorscheme=light&amp;height=30' scrolling='no' frameborder='0' style='border:none; overflow:hidden; height:30px' allowTransparency='true'><\/iframe>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[223,224],"class_list":["post-414","post","type-post","status-publish","format-standard","hentry","category-retail-news","tag-itc","tag-vivel-active-fair","entry"],"_links":{"self":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":1,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":714,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/414\/revisions\/714"}],"wp:attachment":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}