{"id":4085,"date":"2015-05-28T07:39:14","date_gmt":"2015-05-28T07:39:14","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=4085"},"modified":"2015-05-28T07:43:06","modified_gmt":"2015-05-28T07:43:06","slug":"subway-plans-2000-franchise-stores-india-2020","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/subway-plans-2000-franchise-stores-india-2020\/","title":{"rendered":"Subway Plans 2,000 franchise stores in India by 2020"},"content":{"rendered":"
\"Subway\"<\/a>

Subway<\/p><\/div>\n

Latest News Update<\/a><\/strong>,Franchise News India<\/a><\/strong>,NEW DELHI<\/a><\/strong>,Fastfood chain Subway, which runs over 500 franchise<\/a><\/strong> stores in India, plans to increase the number of local outlets to 2,000 in the next five years, according to its country head, Manpreet Gulri.<\/p>\n

At a time when most food chains are going slow on their business expansion<\/a><\/strong> plans due to sluggish demand, Gulri is aiming to widen Subway India’s network with franchise<\/a><\/strong> partners.<\/p>\n

“An important factor fuelling our growth is that a lot of Indians who live abroad know the brand and its business model. The largest Indian communities holding Subway in the US are the Patels and Singhs. The word-of-mouth from them is fuelling our growth in India,” Gulri told ET. “We want to grow organically; the target is 2,000 in 2020”.<\/p>\n

The American brand has divided India’s geography into seven sub-regions and delegated franchise responsibility to its development agents. Of the seven sub-regions, Gulri handles four\u2014north, west and south; other business agents report to him for franchise developments in their allotted regions.<\/p>\n

It all started in 2000, when Gulri was studying abroad and used to depend on sandwiches. “That’s how the idea evolved. I wanted to bring Subway to India for its healthy meals and opened our firststore at PVR Saket, New Delhi,” Gulri recalls. Today, about 60% of the Subway franchisees have multiple units running in the regions.<\/p>\n

According to Gulri, Subway’s standalone stores need an investment of Rs 55-60 lakh; in a food court it is reduced to Rs 30-35 lakh. Globally, Subway has more than 43,800 restaurants spread across 110 countries. This makes Subway the world’s largest sandwich franchise restaurant chain in the world.<\/p>\n

“I think because the brand is so old and we have been franchising<\/a><\/strong> for so long, there is precedence for every problem,” Gulri said. The brand is franchising for almost more than 40 years now and running its franchise models in 110 countries.<\/p>\n

But all this was not easy for Gulri. In order to make the model work in India, he identified some key challenges and turned them in his favour. “It was a difficult task to introduce cold sandwiches to Indian audiences. We also realised that a large pie of community is vegetarian in the country. Thus we started opening two counters at store level\u2014for vegetarians and non-vegetarians\u2014separately only for India<\/a><\/strong>,” Gulri said. The initiative pushed up sales in cities like Ahmedabad<\/a><\/strong> and Mumbai<\/a><\/strong> which have a sizable vegetarian population.
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