{"id":3938,"date":"2015-01-10T11:47:45","date_gmt":"2015-01-10T11:47:45","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3938"},"modified":"2015-01-10T11:52:03","modified_gmt":"2015-01-10T11:52:03","slug":"gizmobaba-ventures-offline-retail-franchise","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/gizmobaba-ventures-offline-retail-franchise\/","title":{"rendered":"Gizmobaba ventures into offline retail franchise"},"content":{"rendered":"
\"Gizmobaba\"<\/a>

Gizmobaba<\/p><\/div>\n

Franchise News India<\/a><\/strong>, Franchise In India<\/a><\/strong>, MUMBAI<\/a><\/strong>,Gizmobaba.com, a portal for all wacky gizmos recently launched their first physical store in Mumbai in reaction to customers seeking for physical demo of products.<\/p>\n

Gizmobaba founder Alok Chawla stated, \u201cThis is the first step into offline retail<\/a><\/strong>; we will further expand after evaluating the customers\u2019 response.\u201d He further added, \u201cWe believe, in India, people love to go to the store and get a feel of the product, see how it functions and if it really does look good. Additionally, a physical store allows greater reach especially among people who are not comfortable with an online payment or return options. \u201d<\/p>\n

Talking about the further expansions<\/a><\/strong> of the offline stores, Chawla said, \u201cWe are soon coming up with SIS retail formats and we are targeting multi-brand gadgets stores \/ departmental stores inside which we can set up Gizmobaba\u2019s mini stores. We see a huge potential in hybrid model of business. On one hand online dimension of the business helps us reach out to infinite customers however offline will complement the online as it enforces the value of the brand in the minds of our customers, and buyers will trust the brand more if they see it offline as well as online. Therefore, we look for franchise out the offline stores as well.\u201d<\/p>\n

The company plans to roll out five to eight more outlets in 2015. Also, they expect to have an equal number of franchises \u2018Shop in Shop\u2019 outlets across the nation. Gizmobaba<\/strong> ensures a perfect customer experience at their offline store.
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