{"id":3810,"date":"2014-09-18T09:25:02","date_gmt":"2014-09-18T09:25:02","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3810"},"modified":"2014-09-18T12:51:07","modified_gmt":"2014-09-18T12:51:07","slug":"di-bella-coffee-launch-franchise-india","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/di-bella-coffee-launch-franchise-india\/","title":{"rendered":"Di Bella Coffee to launch franchise In India"},"content":{"rendered":"
\"DiBella<\/a>

DiBella Coffee Franchise<\/p><\/div>\n

Franchise India News<\/a><\/strong>,Franchise News<\/a><\/strong>,A year after snapping ties with local partner Sachin Sabharwal, Di Bella<\/strong> Coffee, one of Australia\u2019s leading cafe chains, has begun its second innings in India.<\/p>\n

Phillip Di Bella, founder of Di Bella Coffee<\/strong>, told Business Standard the company\u2019s parent, Espresso Enterprises, had acquired 5% stake in a company called AL Global Group, which was licensed to set up stores in India, West Asia, the UK, the EU and Africa.<\/p>\n

\u201cThis company has seven stores –four in Mumbai and three in Hyderabad –, which were transferred from the erstwhile joint venture between Sachin Sabharwal and me,\u201d Di Bella said.<\/p>\n

\u201cWe have launched new store in Mumbai<\/a><\/strong> and are re-launching two existing stores in the city. By the end of this year, we will add another seven stores, mostly in Mumbai,” he said.<\/p>\n

Last year, Di Bella had terminated the licence agreement with joint venture company Di Bella India<\/a><\/strong>, claiming Sabharwal had violated the deal by selling his stake (amounting to 70%) to third-party members without notifying him or the parent company.<\/p>\n

Subsequently, the matter was settled out of court.<\/p>\n

The 39-year-old Di Bella, ranked among Australia\u2019s youngest millionaires, didn\u2019t indicate who his Indian partner was this time. He said he planned to set up 100-150 stores through the next three years, adding he aimed to expand into Delhi<\/a><\/strong> and Hyderabad<\/a><\/strong>, too.<\/p>\n

\u201cBy the end of this year, our headquarters-cum-training-centre will be set up in Mumbai. We are also contemplating a roasting facility in the city by next year.\u201d<\/p>\n

To set up new stores and a corporate office this year, AL Global will initially invest Rs 24-25 crore. Further investment would depend on the need for capital, Di Bella said, declining to indicate when the company was likely to break-even.<\/p>\n

The Queensland-headquartered Di Bella Coffee already has operations in New Zealand and China and is set to launch stores in Singapore, Thailand, Indonesia and the Philippines in the next few months.<\/p>\n

India, Di Bella says, is a key market for his company, as there is a large population aged 20-40 here; this group, he says, frequents cafes and is willing to spend time and money at such locations. \u201cWhat they want is a good coffee experience at a reasonable price. That is what we will strive to do here.\u201d<\/p>\n

Positioned as a premium brand, Di Bella will charge Rs 119 for a large cup of cappuccino and Rs 99 for a medium cup. The prices of rival Starbucks are similar.<\/p>\n

\u201cWe are not in a race to set up a huge number of stores. Our game plan is to ensure our outlets are profitable, based on the location and ambience we provide,\u201d Di Bella says.<\/p>\n

Besides standalone stores, he is targeting outlets at large corporate campuses and foyers of buildings and educational institutes. The move is aimed at reducing real estate costs and ensuring a captive audience.
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4. Rainbow Preschool is looking to expand its footprint in Maharastra<\/a><\/p>\n

5. Nike to open owned stores in India<\/a>
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