{"id":3722,"date":"2014-07-25T11:50:57","date_gmt":"2014-07-25T11:50:57","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3722"},"modified":"2014-07-25T11:55:15","modified_gmt":"2014-07-25T11:55:15","slug":"international-denim-brand-pepe-jeans-eyes-single-brand-route","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/international-denim-brand-pepe-jeans-eyes-single-brand-route\/","title":{"rendered":"International Denim brand Pepe Jeans eyes single brand route"},"content":{"rendered":"
\"Pepe<\/a>

Pepe Jeans Franchise<\/p><\/div>\n

Franchise In India<\/a><\/strong>, Franchise News India<\/a><\/strong>, Mumbai<\/a><\/strong>,International premium denim brand Pepe Jeans<\/strong>, which is operating in India through a joint venture in the wholesale segment, is exploring the single brand retailing route where 100 per cent FDI is allowed.<\/p>\n

Madrid-based Pepe Jeans<\/strong> is holding a majority stake in the Indian venture, while the rest is owned by a group of investors under the name of Glen Marken.<\/p>\n

\u201cWe are closely looking at single brand retail and are waiting for the changes in local sourcing norms. Currently, we operate as a wholesale company, but if the sourcing norms were to change, then we can look at starting retail operations directly,\u201d said Kavindra Mishra, Chief Executive Officer, Pepe Jeans. The denim brand began operations in India<\/a><\/strong> through the franchise<\/a><\/strong> route in 1989 and later floated a joint venture.
\nSourcing norm<\/p>\n

\u201cWhile we have been sourcing 100 per cent locally, it\u2019s the clause of local sourcing at 30 per cent from SMEs (small and medium enterprises) that has made us hold back. We do not want to compromise on the quality of our products,\u201d added Mishra.<\/p>\n

The Government is reportedly contemplating removing the 30 per cent local sourcing clause to make more international brands invest in the country. Pepe Jeans<\/strong> is also planning to use India as a sourcing hub for South-East Asian countries. India<\/a><\/strong> is Pepe\u2019s fifth largest market in terms of sales turnover with Germany and France being its leading markets.<\/p>\n

Pepe has also been able to reduce prices for the Indian market due to its 100 per cent local sourcing capabilities. In India.
\n
<\/br>
\nRelated Post:<\/strong><\/p>\n

1. Natural Ice-Cream open its first store in Delhi by Diwali<\/a><\/p>\n

2. Johnston & Murphy to open 20 retail franchise store in India<\/a><\/p>\n

3. InterContinental Hotels Group signs Holiday Inn hotels in the UK<\/a><\/p>\n

4. Rudraksh has launched first franchise outlet in Vadodara<\/a><\/p>\n

5. Trafigura plans to rope in franchisees within the next 18-24 month
\n<\/a>
\n
<\/br><\/p>\n