{"id":3614,"date":"2014-05-22T11:02:19","date_gmt":"2014-05-22T11:02:19","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3614"},"modified":"2014-05-22T11:13:25","modified_gmt":"2014-05-22T11:13:25","slug":"bata-india-plans-invest-100-cr-expansion-india","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/bata-india-plans-invest-100-cr-expansion-india\/","title":{"rendered":"Bata India plans to invest 100 cr for expansion In India"},"content":{"rendered":"
\"Bata<\/a>

Bata India<\/p><\/div>\n

Franchise In India<\/a><\/strong> , Franchise News India<\/a><\/strong>, Bata India<\/strong> Ltd has planned to invest over Rs 100 crore to increase productivity at its three manufacturing units and expand its retail<\/a><\/strong> network this year. In 2013, Bata had spent Rs 77.46 crore on expanding retail infrastructure and on installing new machinery and moulds at plants.<\/p>\n

\u201cNow, we are in the process of refurbishing all the three plants \u2013 one near Kolkata<\/a><\/strong>, and two others in Patna and Bangalore<\/a><\/strong>\u201d, Bata India<\/strong> Managing Director, R Gopalakrishnan, said after its AGM.<\/p>\n

This revamp would be complete within 18 months at around Rs 50 crore, he said.<\/p>\n

Gopalakrishnan also confirmed that the tannery at Mokama in Bihar had been shut down last year. The company is yet to decide on the 33-acre land of the tannery that still remains with the company.<\/p>\n

  • Large format retail stores<\/strong><\/li>\n

    The company, which opened 95 large format retail stores last calendar year, has decided to open 130 to 140 such stores in urban centres, according to Gopalakrishnan.<\/p>\n

    It has also planned to take the franchise route in tier III and IV cities. \u201cSome 20 such small format (100 sq.m.) stores have already been established. Our plan is to set up a total of 100 small format franchise<\/a><\/strong>d retail outlets by the end of this calendar year,\u201d he said.<\/p>\n

  • Foray into rural areas<\/strong><\/li>\n

    Parallel to this, Bata is making its first move to penetrate into rural areas in two states \u2013 Uttar Pradesh and Rajasthan through its distribution network.<\/p>\n

    It is also expanding its new retail brand Footin to compete with the unorganised sector in urban areas with \u201caffordable and trendy footwear<\/a><\/strong>\u201d. Bata Chairman Uday Khanna said at the company\u2019s AGM here.
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