{"id":3258,"date":"2013-12-09T06:45:15","date_gmt":"2013-12-09T06:45:15","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3258"},"modified":"2013-12-09T06:52:14","modified_gmt":"2013-12-09T06:52:14","slug":"murree-brewery-soon-brew-franchise-india","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/murree-brewery-soon-brew-franchise-india\/","title":{"rendered":"Murree Brewery soon to brew its Franchise in India"},"content":{"rendered":"

\"Murree<\/a><\/p>\n

AMRITSAR: Pakistani beverage company Murree Brewery<\/strong> has given a franchise business opportunity<\/a><\/strong> to a Bangalore-based entrepreneur to bottle and sell its beer brand in the Indian market<\/p>\n

Murree Brewery CEO Isphanyar Bhandara told The Ecnomic Times that \u201dit was not permissible to export beer to India through the Wagah-Attari border so we decided to offer our company\u2019s franchise to an entrepreneur in Bangalore to brew, bottle and market Murree beer franchise in India<\/strong>.<\/a><\/p>\n

\u201cThis will also strengthen trading ties between India and Pakistan. The product will hit the market soon.\u201d<\/p>\n

Bhandara said Murree Brewery produces beer, single malt whisky, scotch whisky, vodka and brandy.<\/p>\n

He said under the Pakistani law, Muslims are prohibited from consuming alcoholic drinks, whereas non-Muslims and foreigners require consumption permits.<\/p>\n

\u201cWe sell our alcoholic products in five-star hotels only. Pakistan also prohibits export of alcoholic products. For now we are interested in finding distributors for our beer in India,\u201d Bhandara said while explaining his company\u2019s business plans.<\/p>\n

Bhandara, who is a Parsi, said Murree beverages will be made in India in the brewery of an Indian actor under their brand (Murree) and formulation.<\/p>\n

\u201cMurree Brewery was established in Ghora Galli (a tourist mountain resort town in the Galiyat area of northern Pakistan) in 1860 in response to demand for beer by the British officers. It is the oldest running enterprise in Pakistan,\u201d he proudly stated.<\/p>\n

\u201cIndians may import onions and tomatoes from us but they are sceptical about buying beer from Pakistan since there is no dearth of fizzy drinks in India,\u201d said Bhandara.<\/p>\n

He said they were keen on finding distributors for their brand in India, especially in Punjab.
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