{"id":3136,"date":"2013-10-25T07:34:24","date_gmt":"2013-10-25T07:34:24","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3136"},"modified":"2013-10-25T07:38:29","modified_gmt":"2013-10-25T07:38:29","slug":"yum-brands-to-invest-100-mn-franchise-in-india","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/yum-brands-to-invest-100-mn-franchise-in-india\/","title":{"rendered":"Yum Brands to invest 100 mn franchise in India"},"content":{"rendered":"

\"Yum-Brand-Franchise\"<\/a><\/p>\n

New Delhi franchise news india: American fast food chain Yum Brands Inc. that runs Pizza Hut, Kentucky Fried Chicken (KFC) and Taco Bell chain of restaurants will invest close to $100 million franchise in India over the next 3-4 years, the company said in a statement on Tuesday.<\/strong><\/p>\n

This is part of the $10 billion the company will invest in emerging markets by 2020 to cater to their growing middle classes.<\/p>\n

At the launch of the company\u2019s 40,000th restaurant worldwide\u2014which happened to be in Goa\u2014David Novak, chairman and chief executive, Yum Brands, said, \u201cTogether with our growth-ready franchise partners, Yum Brands plans to invest $10 Billion and have more than 20,000 restaurants in emerging markets by 2020.\u201d<\/p>\n

Yum Brands has two restaurants per million people in the top 10 emerging markets, compared with 58 per million in the US. \u201cWe are only on the ground floor of global growth. India is one of the biggest emerging market opportunities in the world and we are thrilled to celebrate our 40,000th restaurant here,\u201d Novak said.
\nBy 2015, the company aims to have 1,000 KFC, Pizza Hut and Taco Bell outlets in more than 100 cities in India. Currently, the company operates 500 restaurants here.<\/p>\n

Countries such as India, with a growing middle class and heightened aspirations, are potent markets for consumer companies such as Yum Brands.<\/p>\n

However, the company has had some glitches in the Indian market\u2014it\u2019s Mexican fast food chain Taco Bell has seen sluggish growth, with only four outlets since the brand\u2019s launch in 2010. Of late, the Indian middle class has been cutting down on discretionary spends.<\/p>\n

Niren Chaudhary, president, Yum Restaurants India, however said that, \u201cOur growth in the country can be attributed to a successful brand building strategy focused on providing exceptional customer service, deep penetration across tier-I and tier-II cities, localized menu offerings and a skilled yet diverse workforce. As we grow our business, we also invest in the local communities with an aim to make a positive impact on the lives of millions of people. We maintain a positive outlook on the Indian market and look forward to reaching the 1,000th restaurant milestone by 2015.\u201d<\/p>\n