{"id":3053,"date":"2013-10-04T09:00:59","date_gmt":"2013-10-04T09:00:59","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=3053"},"modified":"2013-10-25T06:55:52","modified_gmt":"2013-10-25T06:55:52","slug":"apple-reportedly-keen-to-open-franchise-stores-in-50-smaller-indian-cities","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/apple-reportedly-keen-to-open-franchise-stores-in-50-smaller-indian-cities\/","title":{"rendered":"Apple reportedly keen to open franchise stores in 50 smaller Indian cities"},"content":{"rendered":"

\"Apple-In-india\"<\/a><\/p>\n

Apple looks set to try a new retail strategy in India, opening up as many as 100 Apple franchise stores in major and smaller cities across the country.<\/strong><\/p>\n

This information \u2013 as spotted by BGR \u2013 was leaked to media after senior Apple India executives reportedly met with 20 CEOs from electronic retail chains. The plan is to have officially franchised Apple stores \u2013 like Starbucks franchises \u2013 in 50 tier-two and tier-three cities such as Jaipur, Pune, and Agra (home to the Taj Mahal).<\/p>\n

Apple has no official, self-owned retail stores in India, instead relying on a mix of official and unofficial resellers, as well as some telco partnerships for iPhone and iPad sales.<\/p>\n

If Apple does try a franchise model in India, it would bring the Californian company closer to the strategy employed by its main smartphone rivals, Samsung and Nokia.<\/p>\n

The CEO of one of India\u2019s retail chains told The Economic Times today.<\/p>\n

Apple has realised that if it wants to grow fast in India, it has to look beyond the metros. The company wants to grow upwards of 30 percent year-on-year in India and feels the smaller markets would play a critical role since the aspiration level of Apple products amongst the youth and rich is growing there as well.<\/p>\n