{"id":2997,"date":"2013-09-19T07:59:15","date_gmt":"2013-09-19T07:59:15","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2997"},"modified":"2013-09-19T08:00:38","modified_gmt":"2013-09-19T08:00:38","slug":"indian-design-store-karmik-to-open-in-pakistan","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/indian-design-store-karmik-to-open-in-pakistan\/","title":{"rendered":"Indian design store Karmik to open in Pakistan"},"content":{"rendered":"

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New Delhi:<\/strong> Indian multi-designer fashion house Karmik will open its first store in Pakistan’s Lahore city on Friday, and six more in the same country over the next three years.<\/p>\n

Pradeep Hirani, chief managing director of Karmik, said that it wasn’t tough to open the store as Indian designs are much appreciated in Pakistan.<\/p>\n

“Like music, fashion does not adhere to political or geographical boundaries,” said the Mumbai-based Hirani.<\/p>\n

\u201cIndia, Pakistan and Bangladesh were once one nation, so the sensibilities are common. In view of the high demand for Indian designer-wear, opening a store in Pakistan was not so challenging,\u201d he added.<\/p>\n

Karmik will give fashionistas in Pakistan a chance to flaunt Indian creations by top designers like Rohit Bal, JJ Valaya, Anamika Khanna and Neeta Lulla.<\/p>\n

An agreement for the store was signed here between Hirani and Sheikh Aftab Arshad, Asad Amin Sheikh, Asif Amin Sheikh of the Lahore-based fashion retailer Arshadsons.<\/p>\n

As part of this franchise deal, Karmik also plans to open six stores in cities such as Lahore, Karachi and Islamabad over the next three years. <\/p>\n

\u201cThe Lahore store will be followed by Karachi in December 2013. We have also finalised six stores in Pakistan to be opened in the next three years,\u201d Hirani said.<\/p>\n

The collection at Karmik store will encompass Indian designer wear, and there will be salwar-kameez and churidar suits, stiched saris and tunics, apart from bags and shoes. <\/p>\n

All the designs will be available between the price range of USD 100 to USD 175.<\/p>\n

\u201cWe did detailed research in terms of acceptability of tastes and preferences, especially in the silhouette, colour and texture department,\u201d Hirani said.<\/p>\n

\u201cThe sizing and the preferred fit of garments of a particular city plays a strong part too. Besides, a major eye-opener was that Indian designers are household names in Pakistan,\u201d added Hirani.<\/p>\n