{"id":2983,"date":"2013-09-14T07:44:22","date_gmt":"2013-09-14T07:44:22","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2983"},"modified":"2013-09-14T07:45:04","modified_gmt":"2013-09-14T07:45:04","slug":"nivea-brand-launches-new-deodorant-campaign","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/nivea-brand-launches-new-deodorant-campaign\/","title":{"rendered":"Nivea Brand launches new deodorant campaign"},"content":{"rendered":"

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Mumbai India<\/strong>:Skincare brand Nivea India, an affiliate of Beiersdorf AG, has launched a new campaign for its men fresh active deodorant.<\/p>\n

The deodorant campaign features actor Arjun Rampal who is the face of Nivea Men.<\/p>\n

The company has announced repositioning of its male grooming range with the launch of a new brand mission that aims to help men fulfil their daily needs, Rakshit Hargave, Managing Director, Nivea India, said.<\/p>\n

With a brandline that states \u2018It starts with you\u2019, the company\u2019s new campaign will attempt to break the clutter in a unidimensional category like deodorants.<\/p>\n

Speaking about the ad, Rampal said: \u201cThis new deodorant commercial is a very energetic film with a tongue in cheek humour. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.\u2019\u2019 <\/p>\n