{"id":2847,"date":"2013-08-22T06:43:25","date_gmt":"2013-08-22T06:43:25","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2847"},"modified":"2013-08-22T06:50:14","modified_gmt":"2013-08-22T06:50:14","slug":"are-you-franchise-is-it-ready","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/are-you-franchise-is-it-ready\/","title":{"rendered":"Are You Franchise-Is it Ready?"},"content":{"rendered":"

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As CEO and Founder of Design the Planet, an award-winning marketing and branding firm based in New Orleans, LA, Adrienne Folse specializes in helping entrepreneurs develop, strategize, and implement a full-scale marketing plan to build or improve their franchise concept. Most would-be franchisers think that a logo, website, and franchise contract is all it takes to construct a potentially successful franchisable business; unfortunately, they are mistaken.<\/p>\n

Besides vital necessities like a business plan, sound financial backing, and marketing and positioning ideas, there is so much more that is required to make a franchise-ready business model really different and valuable as a cohesive package for possible franchisees.<\/p>\n

Along the way, Adrienne has established a tried-and-true checklist that franchisers should have in place before launch. “A potential concept needs several vital components to achieve optimum success,” says Folse. “Ensuring that a concept incorporates these key factors saves our clients time and money while improving their success rate significantly.” <\/p>\n

Here is Adrienne’s overview of what it takes to truly be “franchise -ready”: \u2028\u2028<\/p>\n

1. A unique (or uniquely different) concept or business model with clear differentiation \u2028<\/p>\n

2. A concept or business model that is repeatable<\/p>\n

3. Brand values that are understood internally \u2028<\/p>\n

4. A Brand Value Proposition that is understood and in demand externally \u2028<\/p>\n

5. All information about the brand concept, documented in a way that can be saved and shared<\/p>\n

6. A clearly defined marketing and advertising plan, including budgeting and ROI measuring \u2028<\/p>\n

7. All job descriptions, accountability, & training specific to each job, documented in a way that can be saved and shared<\/p>\n

8. All aspects of the franchise’s look-and-feel, customer experience, and service delivery must be consistent and maintained from location to location (e.g.: signage, interior space planning, color scheme, etc.) \u2028<\/p>\n

9. Employee brand immersion must be evident throughout the organization \u2028<\/p>\n

10. Internal and external communications and social media interaction that is consistent and on-brand \u2028\u2028<\/p>\n