{"id":2835,"date":"2013-08-20T08:45:36","date_gmt":"2013-08-20T08:45:36","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2835"},"modified":"2013-08-20T08:46:04","modified_gmt":"2013-08-20T08:46:04","slug":"reebok-signs-nargis-fakhri-as-womens-fitness-brand-envoy","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/reebok-signs-nargis-fakhri-as-womens-fitness-brand-envoy\/","title":{"rendered":"Reebok signs Nargis Fakhri as women’s fitness brand envoy"},"content":{"rendered":"

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Global premium fitness brand Reebok announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women\u2019s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India. <\/p>\n

Nargis Fakhri <\/strong>will represent the brand for their \u2018Studio\u2019 category, a unique and innovative line of products focussed on dance, aerobics and yoga designed especially for the women consumers.<\/p>\n

Given her strong connect with fitness; Nargis is a personification of Reebok’s brand identity and values. Through initiatives like \u2018Feel Good Fridays\u2019 where she offers fitness advice to her fans on Twitter and now her association with Reebok, Nargis wishes to inspire women around the world to make fitness a priority.<\/p>\n

Talking about the association, Erick Haskell, Managing Director, Adidas Group India said, “Reebok is committed to making fitness aspirational and fun and Nargis Fakhri is the perfect embodiment of this. We are excited to partner with her and together take our brand proposition to the next level.<\/p>\n

“Through our recent association with John Abraham as the brand\u2019s new men\u2019s fitness ambassador and now with Nargis Fakhri coming on board as the women\u2019s ambassador, we aim to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life.\u201d<\/p>\n

The brand is all set to launch an exciting campaign with Nargis Fakhri for their \u2018Studio\u2019 category which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle.<\/p>\n

This association with Nargis is yet another feather in Reebok\u2019s cap as it aims to redefine how consumers perceive fitness in the country. In addition, based on the principle of \u2018women talk to women best\u2019, Nargis\u2019s association will be leveraged by Reebok on a large scale on social media platforms to encourage more and more women in India to adopt a fit lifestyle.<\/p>\n

Sharing her thoughts, Nargis Fakhri said \u201cBeing fit is not just about working out and looking good, it\u2019s about having a positive attitude, making the right fitness choices and participating in activities one enjoys.<\/p>\n

“Reebok has a strong heritage in fitness and I am thrilled to partner with them in their endeavour to make fitness a part of every women\u2019s lifestyle. I am looking forward to this association and hope to build a positive momentum for the brand and for women\u2019s fitness in India.\u201d<\/p>\n

Reebok\u2019s other high profile brand ambassadors include ace cricketers Captain MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey majors Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhatt and Bollywood actor John Abraham.<\/p>\n

About Reebok India<\/p>\n

Reebok India has a pan\u2013India presence with 500 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok\u2019s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry.<\/p>\n

In recent times, Reebok has partnered with CrossFit – the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders.<\/p>\n