{"id":2825,"date":"2013-08-17T08:06:20","date_gmt":"2013-08-17T08:06:20","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2825"},"modified":"2013-08-17T08:06:52","modified_gmt":"2013-08-17T08:06:52","slug":"parle-ties-up-with-rovio-entertainment-for-angry-birds-franchise","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/parle-ties-up-with-rovio-entertainment-for-angry-birds-franchise\/","title":{"rendered":"Parle ties up with Rovio Entertainment for Angry Birds franchise"},"content":{"rendered":"<p><a href=\"http:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2013\/08\/Parle.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2013\/08\/Parle.jpg\" alt=\"\" title=\"Parle\" width=\"240\" height=\"208\" class=\"alignleft size-full wp-image-2826\" \/><\/a><\/p>\n<p>PARLE Biscuits, confectionery and snacks manufacturer Parle Products has tied up with the international gaming company Rovio Entertainment to promote Parle\u2019s Wafers.<\/p>\n<p>The activity, targeted at kids, is to have Angry Birds trading cards with every pack of wafers. To engage with consumers, Parle has come up with a redemption offer wherein consumers would get gifts on exchanging a certain number of redemption coupons.<\/p>\n<p>Moreover, the company has added two new flavours, Piri Piri and Khatta Meetha, to its wafer portfolio.<\/p>\n<p>Krishna Rao, Group Product Manager, Parle Products said, Angry Birds was a successful game worldwide and as a franchise was popular amongst kids and youth in India. \u201cLeveraging on its popularity, we have associated with Rovio. Angry Birds is famous across all platforms and has a mass appeal to it.\u201d<\/p>\n<p>The company will launch a marketing campaign to promote the offer on multiple platforms and has a co-branded TV commercial. Parle Products entered the snacks market in 2008 and currently has Wafers, FullToss and Namkeen in the category. <\/p>\n<iframe src='http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.franchisemart.in%2Ffranchise%2Fparle-ties-up-with-rovio-entertainment-for-angry-birds-franchise%2F&amp;layout=button_count&amp;show_faces=true&amp;width=280&amp;action=recommend&amp;colorscheme=light&amp;height=30' scrolling='no' frameborder='0' style='border:none; overflow:hidden; height:30px' allowTransparency='true'><\/iframe>","protected":false},"excerpt":{"rendered":"<p>PARLE Biscuits, confectionery and snacks manufacturer Parle Products has tied up with the international gaming company Rovio Entertainment to promote Parle\u2019s Wafers. The activity, targeted at kids, is to have&#8230; <a class=\"meta-more\" href=\"https:\/\/www.franchisemart.in\/franchise\/parle-ties-up-with-rovio-entertainment-for-angry-birds-franchise\/\">Read more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n<iframe src='http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.franchisemart.in%2Ffranchise%2Fparle-ties-up-with-rovio-entertainment-for-angry-birds-franchise%2F&amp;layout=button_count&amp;show_faces=true&amp;width=280&amp;action=recommend&amp;colorscheme=light&amp;height=30' scrolling='no' frameborder='0' style='border:none; overflow:hidden; height:30px' allowTransparency='true'><\/iframe>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2825","post","type-post","status-publish","format-standard","hentry","category-news","entry"],"_links":{"self":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}