{"id":2734,"date":"2013-08-02T07:07:27","date_gmt":"2013-08-02T07:07:27","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2734"},"modified":"2013-08-02T07:07:59","modified_gmt":"2013-08-02T07:07:59","slug":"food-franchise-rolld-plans-national-expansion-after-opening-just-over-a-year-ago","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/food-franchise-rolld-plans-national-expansion-after-opening-just-over-a-year-ago\/","title":{"rendered":"Food Franchise Roll’d plans national expansion after opening just over a year ago"},"content":{"rendered":"

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Vietnamese street food franchise Roll\u2019d plans to expand nationally after growing out of a $180,000 investment in a hawker-style eatery in Melbourne just over a year ago.<\/p>\n

Since the initial store, Roll\u2019d has grown to six stores across Melbourne and 100 employees and now has Canberra, Brisbane and Sydney in its sights.<\/p>\n

Co-founder Bao Hoang told StartupSmart the rapid growth of the business is underpinned by a strategy they spent three years developing before selling their first rice paper roll. Stores can serve over 800 customers each lunch time and are achieving monthly sales of $500,000.<\/p>\n

\u201cWe\u2019re reasonably aggressive in our strategy, and it is on the back of three years of preparing. It\u2019s not like we just opened the store and said \u2018hey wow this is great\u2019. We had a pretty specific strategy on how we wanted to expand,\u201d Hoang says.<\/p>\n

A physiotherapist by profession, Hoang had been part of a physiotherapy franchise system prior to launching the stores with his cousins, Tin Ly and Ray Esquieres.<\/p>\n

\u201cWhile none of us had a strong background in food, I knew the pros and cons of the franchising groups and had learned what to do and what not to,\u201d Hoang says.<\/p>\n

Five of the current stores operate on a franchise model. Hoang says they plan to expand to Canberra and Brisbane this year, and Sydney next year. The plan is to have 28 stores altogether by the end of the current financial year.<\/p>\n

\u201cAt the end of the day it\u2019s about building a profitable model. It\u2019s a challenge we\u2019re still trying to get much better at. Our price point is quite low, which is very good for the consumer but it means getting volume into our system is the key,\u201d Hoang says.<\/p>\n

Hoang says transforming a family business into a national model has been a steep learning curve for the Roll\u2019d team.<\/p>\n

\u201cA lot of the recipes are my mum\u2019s recipes, but we\u2019ve found ways to develop it so a couple of items will be the secret herbs and spices factor, and no one else will ever know what they are,\u201d Hoang says. \u201cBut we\u2019ve included them in easy-to-follow recipes so every store can do that.\u201d<\/p>\n

Ly will be moving to Brisbane to manage the investment and launch phase. They\u2019re currently assessing some options for national distributors.<\/p>\n

\u201cWe want to make sure the costs don\u2019t increase too much for our franchisees. If we have a national distributor, we need to get that balance right. We need to get a standard rate across the board for the whole country, but that has to work for every store,\u201d Hoang says.<\/p>\n

Franchisees can expect to pay between $280,000 and $400,000 for a franchise, depending on store size.<\/p>\n

Hoang says they\u2019re looking for people with strong management skills who are flexible enough to be part of a rapidly growing system.<\/p>\n

\u201cFor us, it\u2019s pretty simple. It\u2019s all about management of people. We\u2019ve worked very hard in the last three years to develop the process of a business,\u201d Hoang says. \u201cWe\u2019re innovating all the time because we\u2019re still really new. So if we make a change, within reason, they need to move with us.\u201d<\/p>\n

He adds the rapid growth also provides a lot of scope for innovative franchisees to be part of the evolution of the system.<\/p>\n