{"id":2446,"date":"2013-05-21T14:53:03","date_gmt":"2013-05-21T14:53:03","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=2446"},"modified":"2013-05-21T14:53:03","modified_gmt":"2013-05-21T14:53:03","slug":"deepa-kumar-making-motherhood-special","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/deepa-kumar-making-motherhood-special\/","title":{"rendered":"Deepa Kumar- Making motherhood special"},"content":{"rendered":"

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Morph Maternity was started in 2007 to overcome some apparent challenges for women in their motherhood. With no major player for maternity wear brands in India, Morph Maternity is the first brand to come up with maternity wear for the Indian woman. Morph is a complete One-Stop-Shop for all maternity and nursing needs of a woman.
\nA woman\u2019s needs are very special during this phase and we address her requirements. Morph maternity accompanies a woman through the beautiful journey of Motherhood.
\nThe range has trendy maternity shirts, maternity pants, maternity jeans, maternity dresses, Kameezes, Kurtas, nursing clothes and accessories and more. We continuously innovate for the comfort for our customer. The innovations we have made make us the strongest brand in the industry. <\/p>\n

To name a few specialties of Morph Maternity <\/p>\n

We have a patent on the leak proof layer for nursing garments(International application filed)
\nWe have a Visual Stimulus Patterns for nursing garments that helps infants develop vision
\nWe have Anti-Electromagnetic Radiation Belt for pregnant ladies that can be worn either inside her garment or outside her garments and it protects her unborn from harmful EM radiation emitted by Laptops, Cell Phone, TV\u2019s, Computers etc.
\nOur garments are designed to fit during and after pregnancy.
\nMaternity and nursingcholi without dangerous hooks and is one of a kind in the country
\nMaternity Salwar \u2014 with a special belly panel and is patent pending
\nMaternity Chudidhar with extra roomy and comfy belly\u2019
\nMaternity and nursing kurtas and kameezes with the patent pending leak-proof layer at the bust
\nLeak-proof nursing bras
\nMaternity hygiene panties that protect from harmful UTI during pregnancy.<\/p>\n

Route to Pole Position
\nThe fact that India has a huge potential in this space and there are hardly any players in driving growth. Also owing to our growth is the fact that we are the strongest brand in the market with multiple innovations and patents.
\nWe are looking at a pan-India expansion. We want to have a good mix of company-owned and franchised stores. We are looking at about 100 stores, with a combination of both company owned and franchisee owned in the next 3-5 years. We have one company owned outlet and are in the process of signing on 4 franchisees. We are growing at 100 percent year on year.<\/p>\n

Franchising Way
\nFranchising is a very good route of expansion for good brands. And for entrepreneurs, it is a good opportunity to start off their careers in business. So it is a total win-win situation and it is a requirement that both the parties respect and be fair with each other. Retail brand franchising is a pretty well established model and we are following suit.
\nThe Indian maternity wear market is growing rapidly and is estimated to be over Rs. 1000 crore. Today Morph is clearly known as the strongest brand of maternity and nursing wear brand in the country. <\/p>\n

Benefits with Morph Franchise<\/p>\n

Comprehensive business model and support
\nLow Investment, High ROI & quick break-even
\nHuge demand of maternity & nursing wear in India
\nBrand with innovations & patents, which no other market player has yet.<\/p>\n

Morph is looking for enthusiastic Franchise Partners who can understand this space and the customer as she deserves special attention during this phase. As an investment it just takes Rs.15-20 lakh and we offer one of the highest commissions in the industry.<\/p>\n