{"id":206,"date":"2009-11-04T00:00:00","date_gmt":"2009-11-04T00:00:00","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=206"},"modified":"2012-07-21T07:26:04","modified_gmt":"2012-07-21T07:26:04","slug":"dlf-to-launch-affordable-homes","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/dlf-to-launch-affordable-homes\/","title":{"rendered":"DLF to launch affordable homes"},"content":{"rendered":"<p><div id=\"attachment_742\" style=\"width: 291px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-742\" src=\"http:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2009\/11\/DLF-281x300.jpg\" alt=\"\" title=\"DLF\" width=\"281\" height=\"300\" class=\"size-medium wp-image-742\" srcset=\"https:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2009\/11\/DLF-281x300.jpg 281w, https:\/\/www.franchisemart.in\/franchise\/wp-content\/uploads\/2009\/11\/DLF.jpg 297w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><p id=\"caption-attachment-742\" class=\"wp-caption-text\">DLF<\/p><\/div>The country&#8217;s largest realty firm, DLF, on Friday said it plans to launch affordable homes with a new brand and cut its debt by half to Rs 6,200 crore by the end of this fiscal. Launch of new &#8216;value&#8217; housing segment with a distinct brand is under planning, according to an analyst presentation posted on the DLF website. At present, DLF builds apartments under two segments&#8211;luxury and premium (mid-income).<\/p>\n<p>In a conference call with investors and analysts, DLF Vice Chairman Rajiv Singh said the company plans to launch 3-4 million sq ft in 2010 under &#8216;value&#8217; housing and expects a margin of 25-30 per cent from this segment. He said the company is still working on the details. On debt position, Singh said the company&#8217;s net debt stood at Rs 12,135 crore and plans to reduce the borrowing to Rs 6,199 crore by end of this fiscal.<\/p>\n<p>DLF expects to receive Rs 4,436 crore through sale of non-core assets. It has already raised Rs 1,064 crore in the first half of the current fiscal. It expects a surplus of Rs 1,000 crore from operation and Rs 500 crore from DLF Assets, a firm set up by DLF promoters to acquire commercial properties from DLF.<\/p>\n<iframe src='http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.franchisemart.in%2Ffranchise%2Fdlf-to-launch-affordable-homes%2F&amp;layout=button_count&amp;show_faces=true&amp;width=280&amp;action=recommend&amp;colorscheme=light&amp;height=30' scrolling='no' frameborder='0' style='border:none; overflow:hidden; height:30px' allowTransparency='true'><\/iframe>","protected":false},"excerpt":{"rendered":"<p>The country&#8217;s largest realty firm, DLF, on Friday said it plans to<\/p>\n<iframe src='http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.franchisemart.in%2Ffranchise%2Fdlf-to-launch-affordable-homes%2F&amp;layout=button_count&amp;show_faces=true&amp;width=280&amp;action=recommend&amp;colorscheme=light&amp;height=30' scrolling='no' frameborder='0' style='border:none; overflow:hidden; height:30px' allowTransparency='true'><\/iframe>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-real-estate-news","entry"],"_links":{"self":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":1,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/posts\/206\/revisions\/737"}],"wp:attachment":[{"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisemart.in\/franchise\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}