{"id":1588,"date":"2012-09-28T10:22:35","date_gmt":"2012-09-28T10:22:35","guid":{"rendered":"http:\/\/www.franchisemart.in\/franchise\/?p=1588"},"modified":"2012-09-28T10:22:52","modified_gmt":"2012-09-28T10:22:52","slug":"mumbai-to-get-first-starbucks-outlet-in-october","status":"publish","type":"post","link":"https:\/\/www.franchisemart.in\/franchise\/mumbai-to-get-first-starbucks-outlet-in-october\/","title":{"rendered":"Mumbai to get first Starbucks outlet in October"},"content":{"rendered":"

\"\"<\/a>India is to welcome international coffee chain Starbucks after having an equal partnership with the Tatas early this year. The US coffee chain will inaugurate its first store in South Mumbai in the end of October, according the company. <\/p>\n

Whereas, when the deal of equal partnership was avowed by both the companies i.e. Tata Global Beverages and Starbucks, with the initial investment of Rs 400 crore, it was stated that they would open the first outlet by August \u2013September, and 50 stores by the end of this year. It is now being delayed to October-end. <\/p>\n

According to the initial plan, the company had also said the caf\u00e9 would come up in Delhi too, before the end of the year. But on Friday they said the Delhi rollout will happen by early next year.<\/p>\n

\u201cI don\u2019t see this as a delay. As we work very closely in the partnership that we enter the market in a right way. We have been aggressively finding the right location. There are other stores that we have planned for, besides the first one at south Mumbai\u2019s Horniman Circle area,\u201d Starbucks China and Asia-Pacific president John Culver told reporters on Friday.<\/p>\n

However, Mr. Culver repeatedly parried a direct answer as to how many stores would be opened in the city in the first phase, saying \u201cwe will be opening a series of stores.\u201d
\n\u201cWe are going to be thoughtful on how we grow but at the same time we will be thinking about accelerating growth and capturing the opportunity that exists here.\u201d<\/p>\n

\u201cWe will open stores and monitor consumer response. We will open a series of stores in Mumbai and then in Delhi. It is not so much about the number of stores that we open but how we open the individual store,\u201d Mr. Culver said.<\/p>\n