US footwear firm Crocs to expand in India - Franchise Mart

US footwear firm Crocs to expand in India

Crocs to expand in IndiaUS-based premium footwear brand Crocs Inc said it will expand its India business by more than doubling the number of exclusive stores in the country this year.

The company, which entered the India market in 2007 under a joint venture with Chogori Footwear, also said it is looking to increase its presence in the multi-branded outlets with an eye to tap the market in Tier II cities, besides foraying into mid-priced segment.

“We are going to scale up our India operations in 2010 and our plan is to end the year with up to 25 exclusive outlets, up from 11 now. We will look at places like Delhi NCR, Mumbai, Bangalore and Pune for our chain. Exclusive outlets offer us a chance to make our brand familiar as well as display our entire range,” said by the Official.

The famous footwear maker is also present in around 250 large format and multi-branded stores across India, including Metro, Lifestyle and Planet Sports.

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