Sushmita Sen - Glamour of the year - Franchise Mart

Sushmita Sen – Glamour of the year

Sushmita Sen

I AM high profile. Everything else is either a perception or relative…the rest they say is HISTORY. Former Miss Universe and an actress with many hits, Sushmita Sen is now focused on her business ventures. With a restaurant, nightclub and the Miss Universe franchise in India, she just perfectly brings the most GLAMOURS business on plate.

Tantra Entertainment Pvt. Ltd., a company where Sushmita Sen is integrally associated with, was awarded the India franchise in Nov 2009 by the Miss Universe Organization, which conducts the pageant across 95 countries of the world every year through its global franchisees.

The actor-cum-entrepreneur reveals she didnt pitch for this franchise. The Miss Universe office called her to take up the responsibility of sending representatives for the pageant from India last year. Being Indias first title winner, the opportunity fell in my lap, About the second edition of Wadhawan Lifestyle I Am She, she says,Every business is a five-year plan.

I am still in my second and I have a lot more to learn. From making excel sheets to giving presentations to corporate, making budgets, I did everything. None of the sponsors on board are through any marketing agency. We went to the corporate with our presentation, talking about what we are and told them If you believe in us, join us. However, the beauty queen says she has learnt to exit gracefully.

I dont ask twice. It inspires me to believe that I will come back another time when these people will believe that my property is worth investing in. I dont force them if they are not ready today. But later it will be on my terms; today it would have been theirs. That belief inspires me.

She was born to be an Entrepreneur. She was born to be fit in the space of Glamour. She was born as Gods Favorite Child!

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