Kurlon plans to target 1 million retail footprints in India | Franchise Mart

Kurlon plans to target 1 million retail footprints in India



Breaking News India,Franchise News India,Kurlon plans to target 1 million retail footprints in India, Kurlon Enterprise Limited, India’s leading mattress, sofa, furniture and furnishing products company, on Monday announced its plans to target 1 million retail footprints in India in the next three years. With this announcement, the company aims to give a boost to its leadership position and infuse much needed excitement and growth in the category.

Kurlon’s retail outlets are targeted at providing consumers with an experience of the entire range of home comfort products and offers consumers a lot of value and choices. With category involvement being very low, Kurlon’s state-of-the-art technology endeavours to improve the standards of interactions within the space and serve the ever-changing needs of the Indian consumer.

Commenting on this development, Sudhakar Pai, Chairman and Managing Director of Kurlon Enterprise Limited said, “Retail is the new buzz word at Kurlonand experiential shopping is our aim. The retail outlets have been carefully designed to provide an experience and facilitate customer interactions to educate them about good sleep. The brand stores showcase the best quality and designs, based on our deep understanding of the consumer needs.”

The company also recently expanded into the home comforts segment with offerings like sofas, furnishings, and furniture such as beds, coffee tables etc.

The company currently has approximately 2.5 lakh sq. ft. retail space and has 800+ exclusive franchise outlets, 7,000+ multi-brand outlets and 15 COCO model Home Komforts stores with a pan India presence. Kurlon outlets are visible in the high street locations of Bengaluru, Delhi, Pune, Chennai, Hyderabad, Kolkata, Mumbai, Kochi, Indore, Kanpur and Lucknow.

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