Budget: More substance less hype - Franchise Mart

Budget: More substance less hype

There was a time when the hype during days leading up to the Union Budget was nothing short of an India-Pakistan match. The intensity, however, has tapered down over the past few years and it is a very good thing. Budgets are no more about radical changes and big bang announcements.
It is commendable that successive Finance Ministers have understood that a Budget, more than anything else, needs continuity in policies, certain amount of predictability and at the same time not spook people.
Our exhaustive coverage on the Budget will address all the major announcements.
Google’s Chairman Eric Schmidt was in India and who better than him to do a cover on. He talks about how he became a part of Google and where he thinks technology is headed. Our cover on Information Technology (IT) has been carefully chosen because I think it is one aspect which Indian businesses lack. IT has the power the transform our businesses and I cannot stress less on its importance.
Other stories in our issue this month includes Sairee Chahal’s unique initiative of finding flexible work for women and how many companies now prefer women as their franchisees. The startup story on SportsWave is an example of how we have forgotten that “all work and no play makes Jack a dull boy.”
As a part of the changes that we are continuously bringing to the magazine, we have introduced two new sections — Tech and Auto. Going forward, expect more changes from us as we look to make Franchise Today even more comprehensive.

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