Apple plans to open franchise stores in metro cities in india | Franchise Mart

Apple plans to open franchise stores in metro cities in india

Apple Retail

Apple Retail

Breaking News India,Latest Franchise News India,Apple plans to open franchise stores in metro cities in india, Apple’s plan to open company-owned stores on the back-burner pending government approval, the iPhone maker is going with the next best option: bigger franchisee outlets at key locations in metropolitan cities.

These 5-6 franchisee-run outlets will each be at least three times larger than the current, 1,000-squarefoot stores and may even go up to 5,000 square foot, three senior industry executives said. The ‘Flagship Apple Premium Reseller’ outlets will become a “stepdown” version of the iconic company-owned Apple Retail Stores and will come up in “extremely prominent locations” as anchor shops in malls and high-street shopping areas, the executives said.

Cupertino, California-based Apple is trying to reinforce its premium reputation in the Indian market and drive experience-based sales after brand dilution brought about by excessive online discounting, they said.

The company currently has about 150 franchisee run Apple Premium Reseller stores in India, which are up to 1,500 square feet in area. One such franchise holder said the flagship stores will come up in New Delhi, Mumbai, Bengaluru and Chennai, which are Apple’s biggest markets in India, and later in Hyderabad and Pune.

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