Gini & Jony Limited

Established: 1975.     Franchise Started: 2004
Outlets: Company Owned (150), Franchise (120)
Investment: 5,00,001 - 10,00,000

Palm Tree is positioned as a mid-market product targeted to the customers belonging to the SEC B+, B categories residing in the suburbs of A /B & C Class towns. The whose unique selling proposition is affordable pricing without compromising on quality and style.

The brand is also positioned to compete with other brands in the economy segment and intends to help customers migrate to the premium segment by offering them a lower entry price point.

Since in the kids wear the availability of branded products in the smaller towns is very less a huge potential is available for the brand in these price segment in these towns.

We already have signed no. of stores across the country and have plan to open at least 1000 exclusive stores in next 3 years in these locations focusing on the main markets & upcoming malls in these towns.

Palm tree symbolizes the free spirited and active lifestyle of a kid in the age group of 2 to 14.

Designed in bright undiluted colors one can find solids, prints stripes, checks, denims and chinos. Fabrics are soft and light so adventure at the camp or a forest safari or just playing in the garden will keep you cool yet trendy.

This range of daywear for kids is casual and stylish and is made available in a very competitive price range between Rs. 175/- up to Rs.795/-.

Expected Investment for Franchise:	5,00,001 - 10,00,000
Investments Includes:	Franchise Fee     Equipments     Furniture and Fixtures     Advertising / Marketing
Capital Investment required:	500000 - 3000000
Expected Payback Period:	1
Expected ROI:
Any other Investment needed:

Expected Investment for Franchise:
Franchise Fee:
Investments Includes:	Furniture and Fixtures     Advertising / Marketing
Capital Investment required:

Franchise Training Program:	Training Program available for the franchisee   Software/Hardware Support included in the Franchise Fees
Franchise Training Venue:	Head Office
Franchise available in Regions:	Central   Southern   Northern   Eastern   Western
Area/Site Preference:	Commercial
Minimum Floor Area needed:	400-450
Term of Franchise Agreement:	One time
	Franchise Agreement is renewable
Other Important Points	Minimum Guarantee given   Rs. 2,00,000 monthly returns   Facility provided     Master Franchise Available    Site Select Help given