With the collaboration of Baidu Inc, China’s largest search engine, KFC started its first smart restaurant in the Financial Street in Beijing.
At the store, customers are able to take pictures with a machine, which will recognise the diner’s face, sex, age and mood. The machine will then suggest some meal choices and complete the ordering process.
“If the consumer visits the store again and takes a picture with the machine, it will be able to recognise his or her face and show the previous purchase history, remember the customer’s dining habits, and help to place an order faster,” said Wu Zhongqin, deputy director of the Institute of Deep Learning of Baidu Inc., which helped to develop the technology said.
Another machine has an augmented reality, or AR function. Customers are able to interact with the machine, change facial expressions by shaking their heads in front of the machine, take photos, and save them on their phones.
“Our innovations make use of the cutting-edge technologies and they will help to attract more young consumers who prefer fashionable new things.